The Canadian craft beer market has seen explosive growth in recent years, making it increasingly challenging for new breweries to stand out. I had the opportunity to collaborate closely with the brewery owner to develop a comprehensive brand identity that honors the European roots of their Bavarian-style brews while establishing a distinct and memorable shelf presence.

From packaging and signage to a responsive website and social media integration, every design element was crafted to reflect the brewery’s heritage while appealing to a modern, design-conscious audience.